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Thursday, August 16, 2007

Proton Persona - Bring back the Pride....


This latest addition to the PROTON family is the fifth model fully built by PROTON after the introduction of the Waja in 2000, the Gen.2 in 2004, the Savvy in 2005 and the Satria Neo in 2006. Developed with the PROTON i-CARE commitment to improve every quality aspect - from design, styling and production to sales and after-sales, the Persona is a PROTON re-defined. As per its namesake, this newborn in the PROTON stable is an impression of beauty with advanced styling, generous interior and luggage space, practical with safe attributes and value for money proposition.


The Persona is available in five variants - the 1.6 base-line automatic and manual; 1.6 medium-line, automatic and manual; and 1.6 high-line automatic only. The model currently comes in six colours; Blueberry tea, Light gold, Tranquillity black, Metal grey and Solid red. The seventh colour, Solid white, will be made available from September onwards.


The national car manufacturer’s latest offering is the most competitively-priced model in the 1,600 cc category, with the price ranging from RM44,999 to RM55,800.


Hopefully this latest Proton Persona will bring back the name & the pride of PROTON.

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